Every business needs a social media presence these days. But being on social media doesn’t count for much if you can’t reach an audience. And this may depend on when you post on social media.
In this post, then, we offer a few tips on the best days and times to post on social media, including on Facebook, Twitter, Instagram and LinkedIn.
Facebook has more than two billion active monthly users, making it an important platform for any brand or organisation. But how can you reach the most people on this platform? The following tips could help:
Don’t forget, too, that Facebook’s algorithm changes have made life more difficult for marketers. So as well as timing your posts correctly, you’ll need to tailor your content to make sure it appears in your followers’ timelines.
Life moves fast on Twitter. And if you post at the wrong time, your tweets may get lost in your followers’ timelines. But there are a few tips you can follow to boost engagement, including the following:
Another tip is to use images in tweets, which can boost engagement hugely.
Instagram is increasingly important for businesses, so timing your posts well is vital. Generally, this means basing your schedule on the following:
You’ll want to pay attention to hashtags on this platform, too, as they can increase your reach and help you engage with trends.
Being more business focused, LinkedIn is a bit different to the other platforms discussed here. But one thing it has in common with Facebook, Twitter and other platforms is the importance of timing your posts:
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Furthermore, as a rule, LinkedIn is much better for B2B marketing than B2C marketing. As such, business hours are always best on this platform.
The days and times above are general trends, but they may not reflect your target audience. As such, a good social media strategy will involve tailoring your posting schedule to your business.
For instance, while weekend afternoons are generally bad times for businesses to post on social media, some educational organisations see high engagement on Saturday from 1 pm to 10 pm. So a university may want to use a different posting schedule to, say, an accountancy firm.
A few tips for tailoring your social media schedule effectively include:
If you can do this, you should be able to increase your rates of engagement.
Generally, the best times to post on social media are:
However, this may vary depending on your business and target audience. As such, don’t forget to tailor your posting schedule based on the analytics you have from your social media accounts. And if you’d like any help refining your social media messaging, you may want to try our editing services.
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